About Me
Nitish Bhushan is an author from Gurgaon whose debut novel Love Swipe Blackmail is at the crossroads of technology, relationships and moral dilemma. Published in 2021 by Anecdote Publishing House the novel was warmly received by its readers. His own reading inspiration comes from a myriad of genres and topics that include ‘itihas’, military, strategy, physics and economics.
He traces his love for ‘itihas’ to the stories from Ramayan and Mahabharat that were narrated to him by his mother, and the Amar Chitra Katha comics that were gifted to him by his father. Home is where he also received a lot of stories about India’s freedom struggle from nis parents and again, Amar Chitra Katha. His nanaji and nanima came from Sialkot, now in Pakistan. And their stories of survival and triumph inspire him to this day. Schooling in Kendriya Vidyalayas piqued his interest in Indian defence, a lot of his classmates being military children. During his school days, he made to-the-scale models of all fighters that the Indian Air Force operated in the 1990s. His dream was to fly a Jaguar until he developed near-sightedness.
He learned swimming early on in his primary school, but the sports he played the most during his schooling were badminton, followed by cricket. A student of science in the school, he studied Hotel Management from IHM Bangalore followed by PG in Management from SIBM Pune.
His higher studies expanded his reading towards economics and strategy. And after he began working, he also started reading non-fiction (histories).
Back when office chai or coffee with or without biscuits was a daily ritual, he was shaping strategy at Wipro and CMS IT Services – sharpening business instincts and learning that strategy isn’t just a buzzword. It’s what helps you leave meetings early and leave a mark.
Now, as Co-Founder of Trueval Partners, he helps businesses figure out who they are, what they stand for, and how to make their competition nervous. With one foot in storytelling and the other in brand building, he brings a rare mix of creativity and strategy – the kind of combo that turns PowerPoint decks into plot twists.
And at 300 Fitness he helps create experiences for fitness enthusiasts who want their workouts to be as purposeful as their work. He believes that building strength shouldn’t be a separate life; it should be part of the same one.
He is a contributor to The Print, and speaks at educational institutions and corporate events.
Nitish is an ardent devotee of Bhagwan Hanuman.
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